In an official release on October 2, the National Basketball Association (NBA) announced it entered into a sports betting partnership with industry leader William Hill.
This makes William Hill, one of the foremost online sports betting book operators, an Authorized Sports Betting Operator of the NBA and Proud Partner in the US.
The partnership also allows Hill to make use of the official NBA league marks and betting data in their sports books and mobile platforms. The NBA will also be promoting Hill on all of their official digital platforms.
William Hill has 85 years of experience in the industry and has become as internationally recognized in the sports world as the NBA itself.
Vice President of Strategy & Business Development of William Hill US, Dan Shapiro, expressed the company’s enthusiasm for the partnership.
Speaking on the company’s behalf, he said:
“We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”
For the NBA, Senior Vice President and Head of Fantasy & Gaming, Scott Kaufman-Ross, echoed those sentiments:
“We are delighted to partner with William Hill as they grow their business throughout the US and are excited to work together to provide a world-class experience to our fans.”